04:03
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Eggfirst Advertising launches one of their biggest campaigns
of this quarter for Shivam Autozone (an authorized dealer of Maruti). The idea
is to create value for the brand, using both online as well as offline medium.
Eggfirst Advertising is planning to run the first ever car Treasure Hunt
campaign in Mumbai on 16th of December. The campaign is open, only for
Maruti owners from Mumbai. The agency sticks to the point of driving traffic to
the campaign through digital medium. They are currently using Facebook to
driven registration to the campaign. Twitter plays the supporting role in the
process of registration. They are inviting all the Maruti owners in Mumbai to
participate in this campaign. Registrations for the campaigns are closing on 10th
of December.
You can register yourself in this campaign by clicking here.
You can register yourself in this campaign by clicking here.
The Treasure Hunt is organized on a Sunday keeping in mind,
the professionals to also take part in the campaign. Treasure Hunt covers the
areas from Malad to Borivali. It is basically a team event consisting of 5
members (including the captain). All you have to do to win the Treasure Hunt is
to crack the clues in order to reach the checkpoint and find a pluck card. Once
you complete finding all the pluck cards from their respective checkpoints, you
have to return to the destination and match a pluck cards with their answers.
The team that finishes the entire given task ends up wining the Treasure Hunt.
The agency has plans to make everyone happy, by providing
incentives to all the participants. There are lots to bag in this Treasure Hunt
campaign, and definitely excites me. Moreover, they also have some more on-spot
events happening during the campaign. So it stays a win win situation for
everyone who participates. I wish them
all success for their campaign, and hope that it ends up being a successful
campaign.
So, what are you waiting for? Hurry up before
you meet the deadline for registration. Wish you luck to win it.
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